Salvation Army's Challenges to Meet Holiday Need - NBC4 Washington

Salvation Army's Challenges to Meet Holiday Need



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    Salvation Army bell ringers are ringing in another season with an ambitious goal, but it won't be easy. 

    The National Capital Area Salvation Army wants to raise $1.6 million this holiday season.

    However, a changed policy by Giant Foods is expected to present a challenge.

    Instead of bell-ringing six days a week from 10 a.m. to 8 p.m., the Salvation Army and other charitable groups will be limited to six days in November and six days in December, for just four hours at a time.

    Challenges as Salvation Army Rings In Another Red Kettle Season

    [DC] Challenges as Salvation Army Rings In Another Red Kettle Season
    Salvation Army bell ringers face a new challenge as they hit the streets this year. Giant Foods has changed its policy on charitable groups soliciting outside stores and is now limiting the numbers of days and hours it's allowed.
    (Published Monday, Nov. 15, 2010)

    "In order to best serve our customers, and not hinder their shopping experience, it is necessary that we operate within established guidelines," said Jamie Miller in a statement released by Giant. 

    Officials with the Salvation Army said they're worried. Half of the $1.3 million raised last year came from kettles in front of Giant.

    "Frankly, we're very concerned," said Major Steve Morris with the Salvation Army. "There are about 33,000 people who will receive assistance from the Salvation Army between now and Christmas, so we're asking people to dig a little deeper this year."

    The Salvation Army hopes donors will look a little harder for them this year at places like K-Mart, Walmart, Safeway and JC Penney.

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