Models have bared it all before to promote the agenda of Virginia animal rights group PETA.
Now PETA plans on showing a litte x-tra to attract more attention. PETA spokesperson Lindsay Rajit told the Pilot Online that the non-profit is rolling out a new .xxx domain website.
From the Pilot:
The site, she said, will have nudity and "sexually suggestive content" but not hard-core porn: "A lot of people distinguish between erotica and pornography, and this will be erotica."
The pornographic images, Rajit said, would lead viewers to "information and graphic imagery of how animals suffer in the food industry."
Stripped down photography has been a feature of past PETA ad campaigns. A parade of actresses has posed au naturel in the "I'd Rather Go Naked than Wear Fur" advertising campaign, and others have participated in all-nude demonstrations.
The Norfolk group applied this month for the new domain, peta.xxx. If it gets approved, a representative said they could have their not-safe-for-work site up and running by mid-November.