Metro is putting the final touches on a fare increase, and it could be the largest in Metro's history.
Nothing's set in stone yet, but the PR machine is already hard at work, according to the Washington Examiner. Metro workers have been asked to begin marketing preparations for a fare hike on June 27, the paper reported.
Here's the scoop, according to the Examiner: Metro riders would pay a minimum of $1.95 during peak hours. That's up from $1.65 currently. Bus riders with a SmarTrip card would pay $1.50, up from $1.25.
Will the proposed cost hikes sour more people on the Metro experience and push ridership lower? Or will people buck up and pay in order to help the agency, which is struggling to dig out of a $189 million budget hole?
Maybe it will depend on how well that PR machine sells it to the people.
The full board could vote on the fare hike May 13.
