Washingtonians may not have the most friends, but we may have more followers than other cities. A study by NetProspex that ranks the country’s most social-media savvy cities finds that Washington follows almost a dozen other cities -- but leads the pack when it comes to using Twitter.
Check Out How D.C. Fares on List of Social Media-Savvy Cities
Published at 1:00 PM EDT on Sep 24, 2010 | Updated at 1:08 PM EDT on Sep 24, 2010
D.C. is ranked No. 12 on the list of cities with the most social media know-how. Boston, Seattle, Denver and other cities came out ahead of the District in terms of using social media for networking or business promotion.
But Washingtonians are apparently more skilled than most at condensing their ideas to 140 characters or less. The study ranked D.C. third for Twitter use by business people. Only super-dense New York and tech-hotspot San Francisco beat out Washington. Sacramento and Phoenix came in at No. 4 and No. 5.
The Twitter statistics were based on average number of accounts, tweets and followers.
Along with ranking different cities, the study also looked at what types of employees, executives and industries are apt to use social networking. It further examined the companies that use social networking to connect with customers.
Advertising firms, banks and traditional media companies, such as newspapers, were found to use social networking the most.
In a finding that is sure to surprise few, funeral homes had the fewest number of followers on Twitter. More surprising still, though, zoos and national parks have fewer Facebook friends than funeral homes.