Rag & Bone Throws VIP Opening Bash in Georgetown Published September 13, 2011 • Updated on September 15, 2011 at 10:06 am Rag & Bone celebrated its new store with a private reception and unveiling of the DC DIY Project. Local notables styled and shot their own photos in Rag & Bone clothing at the bash. 11 photos 1/11 Kate Michael 2/11 Kate Michael Rag amp;& Bone managing partners Marcus Wainwright and David Neville celebrated the opening of their first U.S. store outside of New York -- specifically, in Georgetown at 3067 M St. N.W. -- with a private reception and unveiling of the DC DIY Project. Having always been inspired by real people, the duo had local notables style and shoot their own photos in Rag & Bone clothing. Guests included Project Beltway's Rachel Cothran (L). 3/11 Kate Michael Septime Webre (L), artistic director of the Washington Ballet, was among the Rag & Bone local ambassadors in attendance. 4/11 Kate Michael “Rather than do what every other brand does and have a high‐end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the people to take over.’ We wanted it to be very real," said Wainwright. Pictured here, Anton and Vincent. 5/11 Kate Michael Amanda and Curtis Polk stopped by before heading home to celebrate their daughter's birthday. 6/11 Kate Michael The DIY Project reflects the brand’s ethos -- showing real people in understated and wearable clothes during their everyday lives. 7/11 Kate Michael Laura Chavez, Kelly Collis and Brandis Griffith check out the store in Georgetown. 8/11 Kate Michael The Tommy Show's Tommy McFly and producer Jen Richer. 9/11 Kate Michael Constance Christakos and Michael Woestehoff. 10/11 Kate Michael Two dozen locals were chosen as brand ambassadors to style their own Rag & Bone looks. 11/11 Kate Michael Catherine Pitcher and Nunu Deng. 0 More Photo Galleries Brag on Your Grad: Celebrating 2020 Graduates in DC, Maryland and Virginia Photos: Protests, Unrest in DC Following George Floyd’s Death Protesters, Enraged by Black Americans Killed, Gather Nationwide NBC4-T44 Friday Fun: Show and Tell!