More People Using Netflix's ‘Watch Instantly'

More people are using Netflix's recently popular "Watch Instantly" service and fewer are renting DVDs, reports Ars Technica.

Despite the recession, Netflix has added 18,000 new customers in the foruth quarter. Netflix CEO Reed Hastings revealed that customers who make use of their streaming service (aka Watch Instantly) rent fewer DVDS.

"We are seeing early signs of less DVD usage with some subscribers who are also watching instantly as compared to subscribers who only receive DVDs," said Hastings. "Time will tell whether this substitution effect is an attribute of early adopters or a mainstream behavior."

To read the full article at Ars Technica, click here.

Contact Us