Go Green — Go in the Shower

Ad campaign urges Brazilians to save water

RIO DE JANEIRO -- New TV ads are encouraging Brazilians to save water -- by urinating in the shower.

The campaign, running on several television stations, uses humor to persuade people to reduce flushes, according to Brazilian environmental group SOS Mata Atlantica.

If a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually, the group said.

The ad is "a way to be playful about a serious subject," said SOS spokeswoman Adriana Kfouri.

The spot features cartoon drawings of people from all walks of life -- a trapeze artist, a basketball player, even an alien -- urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

Copyright AP - Associated Press
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