First Look: Victoria Beckham's Stripped Down New Emporio Armani Ad

Victoria Beckham is taking it off her clothes again – but it's all in the name of fashion.

The former Spice Girl debuted her new campaign with Emporio Armani women's underwear on Wednesday at Macy's Herald Square in New York City.

VIEW THE PHOTOS: From Spice Girl To Fashionista: Victoria 'Posh' Beckham

Decked out in an Emporio Armani black fitted tuxedo jacket with black jet beaded shoulders and black Swarovski crystal beaded leggings, the pop star–turned-model was on hand for the unveiling of a 20-foot banner of her new campaign ad.

After Victoria revealed her new ad, she greeted fans and posed for photographs in a private meet-and-greet in the women's intimates department.

VIEW THE PHOTOS: The Beckhams — Posh & Becks!

The new Armani campaign marks Posh's second stint as an underwear model with the label. Victoria's husband, soccer star David Beckham, has also modeled underwear for the company.

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