If you're shopping for new vehicles and a certain major championship winner is pushing you towards a Buick, it might be time to rethink your motives.
General Motors is cutting ties with Tiger Woods at the end of the year, in hopes of cutting back costs.
GM said in a statement Monday that it is looking to reduce costs, and that the star golfer also wants more personal time as he expects his second child.
GM's vice president for North American sales, Mark LaNeve, says the separation is the result of discussions earlier in the year and is not related to the company's campaign for $25 billion in loans from the federal government.
This is the second big company to drop Woods over the past year. In August of 2007, American Express decided the bang wasn't worth the buck for Tiger, claiming they wanted to "shift gears" in their marketing strategy.
Tiger Losing His Flair? General Motors Drops Woods' Endorsement Deal originally appeared on Golf FanHouse on Mon, 24 Nov 2008 13:33:00 EST . Please see our terms for use of feeds.
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