Agreement Bars Ad Firm From Targeting Women Entering Clinics

BOSTON (AP) — Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts.

Healey sought to prevent Copley Advertising from using technology called “geo-fencing” to direct ads to the mobile devices of certain people within a designated location.

The Democratic attorney general said in a statement Tuesday that Massachusetts-based Copley was hired to send targeted ads to the mobile devices of “abortion-minded women” entering reproductive health facilities and methadone clinics in New York City, Pittsburgh, St. Louis, Richmond, Virginia, and Columbus, Ohio. The ads include a link to services that encourage alternatives to abortion.

The settlement bars Copley from using geo-fencing to target consumers at any health care facility in Massachusetts. Copley denied any wrongdoing.

___

This story has been corrected to show ads linked to services encouraging alternative to abortion, not pregnancy.

The post Agreement bars ad firm from targeting women entering clinics appeared first on WTOP.

Read More

Copyright DC WTOP
Contact Us