David Beckham has people cheering for him – but he's not on the field and he's not wearing all of his clothes.
Thousands of fans gathered in front of the store to meet David and watch the unveiling of the racy photo, which adorns the front facade of the department store.
"David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear," Giorgio Armani said in a released statement. "I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges."
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