Breaking Bread at New Friendship Heights Whole Foods Published May 18, 2010 • Updated on May 18, 2010 at 11:30 am You don't cut a ribbon to open a new Whole Foods. You break bread instead. 28 photos 1/28 Wendy Rieger First there was the re-opening of the Social Safeway. Now it has a rival in the new Friendship Heights Whole Foods. 2/28 NBC 5 News People lined up early Tuesday to get the first look at the new store. 3/28 Wendy Rieger Instead of a ribbon-cutting ceremony ... 4/28 Wendy Rieger Officials broke bread instead. 5/28 Wendy Rieger The store is located at 4420 Willard Avenue, in the new Wisconsin Place Shopping Center. 6/28 KNBC-TV 7/28 Getty Images 8/28 9/28 OnScene.tv 10/28 Wendy Rieger 11/28 Wendy Rieger 12/28 Wendy Rieger 13/28 Wendy Rieger 14/28 Wendy Rieger 15/28 Wendy Rieger 16/28 Wendy Rieger 17/28 Wendy Rieger 18/28 Wendy Rieger 19/28 KNBC-TV 20/28 EFE 21/28 Wendy Rieger 22/28 Invision for Warner Bros. Consumer Products 23/28 Khallid Shabbazz 24/28 KNBCTV-NewsChopper4 25/28 Comisión Nacional de Seguridad 26/28 Keith Minor 27/28 Wendy Rieger 28/28 Wendy Rieger 0 More Photo Galleries Brag on Your Grad: Celebrating 2020 Graduates in DC, Maryland and Virginia Photos: Protests, Unrest in DC Following George Floyd’s Death Protesters, Enraged by Black Americans Killed, Gather Nationwide NBC4-T44 Friday Fun: Show and Tell!