Average Valentine's Day Spending Decreases $20

Geez honey, I really wanted to get you a dozen roses, but times are tough.  So here's a package of Jim Beam-flavored sunflower seeds instead.  It's the gift that keeps on giving, right?

This Valentine's Day, couples will be spending less on each other compared to a year ago, according to a study from the National Retail Federation.

The study found that consumers plan to spend an average of $102.50 on gifts and merchandise. That is down $20 from last year's $122.98 per person.

How They Will Spend Their Money:

  • Over one-third (35.7%) of people will buy flowers
  • 58% will send a greeting card
  • 47% will dine out
  • 16% will buy jewelry
  • 11% will purchase a gift card
  • 10% will buy clothing

    As for those who don't have a date, here's how we imagine they'll spend their money:

  • Over one-third (36%) will purchase a fifth of Jack
  • 18% will buy a new game for their Wii
  • 11% will eat a bag of Cool Ranch Doritos
  • 10% will purchase the Shamwow


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