Ever dreamt of creating the next cronut-level food trend?
Samuel Adams: Brewing the American Dream is returning to D.C. with a speed-coaching event for small business owners.
Sam Adams founder Jim Koch began the Brewing the American Dream initiative to help people pursue their passions in the food and beverage industries.
In 1984, Koch began brewing Boston Lager on a dismal budget, trying to create one of the few American-crafted beers in the nation. With few investors and no endorsements, success for the Samuel Adams company seemed impossible.
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Despite initial relutance to drink a locally brewed brew, however, the craft eventually became hugely popular, with the name Samuel Adams becoming almost synonymous with American beer.
Fast-forward to 2008, when -- with the experience of being a struggling small business owner still on his mind -- Koch proposed an initiative to help small business owners and hopefuls involved in food, beverage, craft brewing and hospitality learn how to navigate through a competitve small business world.
The Brewing the American Dream event, in cooperation with the Latino Economic Development Center will take place Tuesday, Oct. 22 from 6:30 p.m. to 9 p.m. at the LivingSocial building at 918 F St. NW.
Participating coaches will discuss e-commerce, finance, marketing and other topics of business with attendees. Registered attendees can participate in up to six personalized, 20-minute sessions with experts from Sam Adams, LEDC and successful local businesses.
In addition to mentorship, the American Dream also focuses on micro-lending and, since 2008, has provided more than $2.5 million in micro-fincancing to more than 285 small businesses nationwide.
Samuel Adams: Brewing the American Dream is a free event, though registration is mandatory due to limited space. To register, visit https://samadamsbtaddc.eventbrite.com/.