Ever dreamt of creating the next cronut-level food trend?
Samuel Adams: Brewing the American Dream is returning to D.C. with a speed-coaching event for small business owners.
Sam Adams founder Jim Koch began the Brewing the American Dream initiative to help people pursue their passions in the food and beverage industries.
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In 1984, Koch began brewing Boston Lager on a dismal budget, trying to create one of the few American-crafted beers in the nation. With few investors and no endorsements, success for the Samuel Adams company seemed impossible.
Despite initial relutance to drink a locally brewed brew, however, the craft eventually became hugely popular, with the name Samuel Adams becoming almost synonymous with American beer.
Fast-forward to 2008, when -- with the experience of being a struggling small business owner still on his mind -- Koch proposed an initiative to help small business owners and hopefuls involved in food, beverage, craft brewing and hospitality learn how to navigate through a competitve small business world.
The Brewing the American Dream event, in cooperation with the Latino Economic Development Center will take place Tuesday, Oct. 22 from 6:30 p.m. to 9 p.m. at the LivingSocial building at 918 F St. NW.
Participating coaches will discuss e-commerce, finance, marketing and other topics of business with attendees. Registered attendees can participate in up to six personalized, 20-minute sessions with experts from Sam Adams, LEDC and successful local businesses.
In addition to mentorship, the American Dream also focuses on micro-lending and, since 2008, has provided more than $2.5 million in micro-fincancing to more than 285 small businesses nationwide.
Samuel Adams: Brewing the American Dream is a free event, though registration is mandatory due to limited space. To register, visit https://samadamsbtaddc.eventbrite.com/.