For two hours, Dick Clark Productions will give audiences a unique, up close and personal look at the true scope of the AMA experience. The online viewing audience will be able to track all of the action as the stars arrive and walk down the red carpet.
Hosts will include Julie Moran, Jenni Pulos, Jai Rodriguez, Taryn Southern as well as the "Coke Correspondent," winner of the current national competition to become a red carpet correspondent at the 2009 AMAs.
The exclusive pre-show Web cast, presented by Coca-Cola, will begin on Sunday, November 22 at 3 PM Paciic and 6 PM Eastern and can be viewed on ABC.com, USTREAM.tv/ASNLive, the official AMA fan page on Facebook and partner sites mycokerewards.com and mycoke.com.
"As part of our brand extension, we are excited to launch our first ever streamed red carpet show," said Orly Adelson, DCP president. "Our newly developed digital entertainment division has crafted what will be a mainstay for our event programming throughout the year."
AMA show producer Larry Klein said the pre-show will enhance viewers' connection to the awards show and its performers.
"Our new ability to provide viewers with digital media content reinforces our traditional broadcast programming, and provides the artists on our show with the opportunity to reach their fans across multiple platforms," said show producer Larry Klein.
For a truly unique social experience, consumers can grab and embed the American Music Awards "Fan Widget" across social media destinations and use it to chat live and submit questions while stars arrive on the red carpet through a variety of platforms such as Facebook, Twitter and MySpace.
In addition to the live stream of the Red Carpet Event, the widgets will feature exclusive VOD content of previous AMAs as well as highlights from the red carpet and Official After-Party starting Monday, November 23, the day after airing.
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