Nordstrom said Thursday it will stop selling Ivanka Trump clothing and accessories.
The Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand, The Seattle Times reported.
The move comes amid a weekslong campaign started in the San Francisco Bay Area known as "Grab Your Wallet," which has been calling for a boycott of retailers that carry merchandise made by Ivanka Trump or President Donald Trump.
In November, Nordstrom posted a response on Twitter to a shopper's letter calling for the company to stop selling the brand, saying, "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not."
A Nordstrom spokesperson didn't say whether the decision to stop buying the brand was permanent, only that they make buying decisions each season. Nordstrom also said it offers thousands of brands and cuts about 10 percent each year based performance.
The Ivanka Trump brand was no longer listed on the company's website Thursday evening, and a search of her products on the site turned up just a few pairs of shoes, all of which had been marked down in price.
Ivanka Trump's independent lifestyle brand promotes her image as a successful working mother and partners with companies to make the branded blush pink dresses and trendy booties offered in multiple department stores.
— Raj Mathai (@rajmathai) February 3, 2017
Her business has also come under fire after she appeared on CBS' "60 Minutes" wearing a nearly $11,000 gold bracelet from her jewelry line and someone from the company sent photos from the interview, seeking free publicity.
She said on Facebook in January she would take a formal leave of absence from her brand and from the Trump Organization but said she was confident both businesses would continue to thrive.
"I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," said Shannon Coulter, a co-founder of Grab Your Wallet. "I’m particularly dazzled to see consumers flexing their consumer power in favor of a more ethical and inclusive society. I think this is a huge win for them and for Grab Your Wallet."
Coulter went on to say the campaign isn't over yet. She's hoping people will boycott Trump products at Amazon, Macy's and Zappos.
"It will place additional pressure on the remaining companies," she said. "I’m hoping for a domino effect."
The Bay Area CEO of DoubleKnown Marketing and Communications gave an extensive interview to NBC Bay Area in October about her campaign.
"I want to be able to shop with a clear conscience," she said in a simultaneous Facebook Live and Skype interview from her office.
NBC Bay Area's Lisa Fernandez and Riya Bhattacharjee contributed to this report.