Nielsen to Begin Counting Viewers for Hulu, YouTube Live TV Services - NBC4 Washington

Nielsen to Begin Counting Viewers for Hulu, YouTube Live TV Services

Hulu and YouTube have not revealed how many people subscribe to the live TV services that they launched in the spring as a counter to cable TV

    processing...

    NEWSLETTERS

    Nielsen to Begin Counting Viewers for Hulu, YouTube Live TV Services
    Getty Images
    Actress and Executive Producer Mindy Kaling attends the Hulu 2015 Summer TCA Presentation at The Beverly Hilton Hotel on August 9, 2015 in Beverly Hills, California.

    Nielsen will begin to tabulate how many people get their live TV from Hulu and YouTube, giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional TV.

    Hulu and YouTube have not revealed how many people subscribe to the live TV services that they launched in the spring as a counter to cable TV.

    Subscribers can stream channels live on laptops, smartphones and elsewhere. They can also record shows digitally or watch them on demand. Both services cost nearly $40 a month.

    Media companies base the amount they charge advertisers on the number of people who are watching at a particular time. There has been a tremendous surge in the number of people who use streaming services.

    'Late Night’: Short Says Meyers Looks Like O’Rourke-Cruz Love Child

    [NATL] 'Late Night’: Short Says Meyers Looks Like O’Rourke-Cruz Love Child

    Comedian Martin Short talks about the midterm elections and tells Seth Meyers he has youthful skin and looks like the love child of U.S. Rep. Beto O'Rourke and U.S. Sen. Ted Cruz. 

    (Published Friday, Nov. 16, 2018)