Christina Aguilera will help raise awareness of the hunger issue this fall by appearing in a new public service announcement, advertising and posters for World Hunger Relief.
The campaign is sponsored by Yum! Brands' KFC, Pizza Hut and Taco Bell. She will also get the message out by appearing on the World Hunger Relief Web site, FromHungertoHope.com, and in other online hunger relief efforts.
Global hunger has reached epic proportions this year – reaching more than one billion hungry people around the world – due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.
"It's unacceptable a child dies every six seconds somewhere around the world from hunger," Aguilera said. "By lending my voice for World Hunger Relief, I hope to raise awareness about the issue and move people from hunger to hope."
Yum! Brands annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nation's World Food Programme (WFP) and other hunger relief agencies.
More than 36,000 company and franchised KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food restaurants located in more than 110 countries participate in the World Hunger Relief.
"We are extremely excited about Christina's passion to join the fight against hunger," said David Novak, chairman and CEO, Yum! Brands, Inc. "Christina's global iconic status will raise tremendous attention to this critical issue, and more importantly, will save millions of lives."
World Food Programme is the world's largest humanitarian agency and the United Nations frontline agency for hunger solutions. In 2009, WFP aims to feed 105 million people in 74 countries.
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