Sales of Steve Jobs' Fave Mock Turtlenecks Skyrocket - NBC4 Washington
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Sales of Steve Jobs' Fave Mock Turtlenecks Skyrocket



    Most people aren't going to pay $175 for a black mock turtleneck -- unless you're Steve Jobs. Or one of the people grieving his death, it turns out.

    St. Croix, the company that makes Jobs' signature shirt, has seen a huge increase in sales since the former Apple CEO's passing. The Minneapolis-St Paul Business Journal reports:

    [Parent company] Knitcraft founder Bernhard Brenner said in a phone interview Thursday that he's heard from a couple St. Croix stores that have run out of the popular product.

    ...Brenner said Jobs bought about two dozen black turtlenecks annually, wearing them almost every day. Jobs would occasionally call Brenner to say how much he liked the sweater, Brenner said.

    Currently, the website still seems to have black ones in stock, plus a huge array of other colors, ranging from paprika to nautical blue to teak. If you're one of the folks tweeting hashtags like #iSad, this might have to be your next purchase, even though it's not from the Apple Store. GET IT:, $175.