DURKL, the fashion voice of DC's underground, helped kick off a pop hipster block party Sunday in advance of the city's other Memorial Day diversions.
As temperatures topped 90 degrees, the parking lot near DURKL's warehouse filled with a Sweetgreen Sweetflow yogurt truck, Fojol Bros. meals on wheels and VitaCoCo. There were yard games and blaring tunes from the likes of DC's Fort Knox Five and DJ Underdog.
"This thing is gonna get crazy," said Cole Sharp, one of the brothers behind DURKL, the local trendsetting brand. "But it's not about our brand. It's about Washington DC coming together. And what a perfect day for it!"