The pro-Mitt Romney Super PAC Restore Our Future is going up with $3.7 million in ads across nine swing states, including Virginia.
The other states are: Colorado, Florida, Iowa, Michigan, North Carolina, Nevada, Ohio and New Hampshire.
It also bought $143,000 in the Greenville, S.C., market. That's really about North Carolina, given Greenville's proximity to the state.
Notably left out, however -- at least for now -- are Wisconsin and Pennsylvania.
There's no word yet on which ad Restore will be running. The buy doesn't begin until Thursday.
This one has been prominently featured on its website, but it could unveil another:
Domenico Montanaro is NBC News' Deputy Political Editor and an NBC News First Read analyst. Read the national edition of First Read featuring Chuck Todd, Mark Murray and Domenico on msnbc.com.