Producer Mark Ronson and singer Katy B.'s "Anywhere In The World," the official theme song of Coca-Cola's 2012 Summer Olympics campaign, is a unique infusion of music and sound. Ronson took the natural sounds of five Olympic hopefuls in training and combined it with his Grammy-winning productions to create what could be one of the anthems of this summer's Olympics in London.
"I'd kind of enjoyed the challenge of a different way of recording," Ronson said to Rolling Stone Monday. "It's kind of a science project. That's what makes it fun to me. That's what stimulates my brain."
One of the athletes involved -- and the only American athlete included -- is hurdler David Oliver, who graduated from Howard University in 2005 as a two-time All-American and won a bronze medal at the 2008 Beijing Games in the 110-meter hurdle.
Oliver makes several appearances in the video, but his full cameo is around the 3:20 mark:
If Oliver can couple his commercial cameo with a strong run (no pun intended) in the Olympics, then he could become one of Howard's most famous alums worldwide. Somewhere, fellow Howard attendee Diddy is getting jealous.
Sports
Adam Vingan is co-founder and editor of Kings Of Leonsis, a Caps-centric blog, and is the Capitals Editor for SB Nation. Follow him on Twitter @Adam_KOL and e-mail your story ideas to adamvingan (at) gmail.com.
