ROCKVILLE, Md. -- They braved the rain and uncomfortable conditions all in the quest for an affordable wedding dress.
Some brides-to-be and their handlers stood in line since 10 a.m. Thursday to partake in the Friday's annual Filene's Basement Running of the Brides in Rockville.
Filene's has become famous for its bridal event. Hundreds of designer wedding gowns are sold at deep discount -- some as low at $249. Brides and their teams of "helpers" wait in line for hours in order to be among the first into the store when the doors open at 8 a.m.
The crush of running women has been compared to the running of the bulls in Spain.
There were 1,400 gowns lined up on racks in a specially cordoned off section of the store. Those racks are usually stripped bare within seconds as the mad dash for the perfect dress gets under way.
This is not an event for the timid, as things can get downright crazy inside the store.
Most brides have a strategy for their team. One woman in line Friday morning actually put together an informational packet for her helpers -- complete with photos of the style of dress the bride is looking for.
Seem a bit extreme? In these tough economic times the brides say it is worth it...