Booger Ice Cream on the Beach - NBC4 Washington

Booger Ice Cream on the Beach

    processing...

    NEWSLETTERS

    Booger Ice Cream on the Beach
    Getty Images

    How about "booger" ice cream to cool you down this summer?

    You can try a scoop at The Ice Cream Store on Rehoboth Avenue near the boardwalk in Rehoboth Beach.
    Marketer Chip Hearn asked his team to create the flavor after being inspired by a jelly bean of the same name.
    “Let’s make ‘Booger’ and let’s make it great just to mess with everyone,” Hearn told his team.
    It’s made with green-colored cake batter ice cream swirled with green-hued caramel and lucky charms marshmallow bits. The ice cream is made from milk produced by New Jersey cows at a family dairy farm.
    Hearn hopes the gross-out name and knockout taste could become the runaway flavor of the summer.