Virginia Tech has sold the naming rights to the basketball court at Cassell Coliseum for $5 million to Roanoke-based health care provider Carilion Clinic.
The university announced Wednesday that its 10-year sponsorship agreement the health care provider will bring the Hokies $500,000 annually, multiple media outlets reported.
The floor at Cassell will be named Carilion Court and will be adorned with two matching maroon and blue logos that read "VTC, Virginia Tech Carilion."
University athletic director Whit Babcock said the money will be used for endowed scholarships and improvements to Cassell Coliseum and the weight-room at the basketball practice facility.
Officials say Carilion, which has a partnership with Virginia Tech's medical school, will work with the university on faculty and staff health initiatives.
