Watch the new ad unveiled by the Fenty campaign.
NBC4 has obtained the first of several Mayor Adrian Fenty campaign ads that are expected to air going into the September 14 Democratic primary.
Three different ads will begin showing up on radio and TV starting Friday. Others may follow as the campaign unfolds.
The subject of the one shown above is about how Fenty, who is running for re-election against Vincent Gray, is perceived by people east of the Anacostia River. The woman in the ad says that Fenty is "rebuilding Old Congress Heights School. It has been vacant for 25 years."
The Washington Informer described the school facelift back in April:
For nearly 30 years, the Old Congress Heights School on Martin Luther King, Jr. Avenue in Southeast, has sat vacant and abandoned. In a community desensitized to blight and abandoned properties, the 42,528 square foot building became a refuge for vagrants and drug addicts and an eyesore for many Ward 8 residents who became impatient with its dilapidated condition.
But now District officials have a vision to restore the building -- one of the oldest in Congress Heights -- and they plan to use the space to provide the community with much-needed opportunities for economic development and community spaces.
The Fenty ad ends with a graphic that says "No Excuses. Just Results," and with the woman in the ad saying, "Mayor Fenty is different because he makes the hard decisions."
It is not clear yet how many ads will run or how much it will cost to run them.