Speaking at a Beyond Sport United event in New York this week, WWE Chief Brand Officer Stephanie McMahon said her organization — best known for its wrestling showdowns — is committed to LGBT inclusivity, NBC News reported.
She reminisced about wrestling legend Pat Patterson, the first-ever WWE Intercontinental Champion, who just this week released a book, titled "Accepted." Patterson came out on a show on the WWE Network and according to McMahon, the response "was so warm and supportive that he then decided to tell his story."
McMahon told NBC OUT her organization is committed to inclusive storytelling going forward and plans to "integrate LGBT characters" into its programming.
Through its partnership with GLAAD, an LGBT media advocacy organization, WWE is also prioritizing sensitivity in their writers' room.