President Barack Obama speaks during a campaign rally at George Mason University October 19, 2012, in Fairfax. Obama and his opponent, Republican presidential nominee and former Massachusetts Gov. Mitt Romney are battling for Virginia's 13 electoral votes, which Obama won in 2008. (Photo by Chip Somodevilla/Getty Images)
There's a new buzzword in President Barack Obama's re-election campaign: "Romnesia."
Thousands of supporters who went to the second rally at George Mason University in just two weeks roared as the president introduced the new term, one he says describes Republican candidate and former Massachusetts Gov. Mitt Romney's shifting position on certain issues.
"He's changing up so much, backtracking, sidestepping,” Obama said. “We've got to name this condition he's going through. I think it's called Romnesia."
Obama then used his new word in a series of sentences.
"If you say you are for equal pay for equal work but you keep refusing to say if you'll sign a bill that protects equal pay for equal work, you might have Romnesia," he said.
The President wrapped up his riff saying, "If you come down with a case of Romnesia, here's the good news: Obamacare covers pre-existing conditions.
“We've got a cure,” he shouted. “We can make you well Virginia!"
But the Romney campaign had some choice words of its own, calling the president's speech a "comedy routine" intended to distract from the nation's economic woes.
"When you have no record to run on, you try to distract, divert and to attack the other side," said Del. Barbara Comstock, a Romney campaign co-chair. "And that's clearly what the campaign has done all summer and now through the fall you’ve seen that again. We're focused on talking directly to the American people."