NBC News relaunched its website on Wednesday with a mobile-centric design that features eye-catching photos and a new video player for an enhanced digital storytelling experience.
"This is much more than a makeover. We are changing the way we tell stories," said Gregory Gittrich, NBC News Digital Vice President of News. "This is a full relaunch, from the back-end technology to the unique user experience and design--all fueled by a totally new content strategy."
For example, a new animated series called "Show Me" explains complex numbers and data in an "interesting and fun way." There is also "The Debunker," a video series that analyzes and challenges conventional wisdom.
Since ending its joint venture with Microsoft in July 2012, NBC News has been researching news consumption habits and revamping its digital and mobile strategies. This marks the first redesign since NBC News acquired full control of its digital properties.
The new NBCNews.com also features an endless stream of headlines and news and a mobile-first design that caters to the growing share of traffic from mobile devices.
Users can expect to see more original reporting from NBC News journalists such as Brian Williams, David Gregory, Pete Williams, Andrea Mitchell and Richard Engel.
"We've begun the stages of tearing down the walls that traditionally have divided the two operations, and this new stream that we're launching today is the foundation stone of our future division strategy," said Deborah Turness, President of NBC News.