One Brooklyn man is hoping to make a stand against subpar breakfast sandwiches in midtown Manhattan and is raising money to send out instructional pamphlets to the area’s delis and bodegas.
Journalist Joseph Checkler launched a Kickstarter campaign to print and mail recipe suggestions to every business that sells egg sandwiches between 33rd and 55th streets from Park Avenue to Ninth Avenue.
“I will save the adequate-but-underachieving NYC egg sandwich by delivering instructional leaflets to all Midtown egg-sandwich makers,” Checkler said on the campaign's Kickstarter page.
He briefly outlined his suggestions for improving the breakfast sandwiches, recommending that cooks fry the eggs for shorter periods, use fresh sausage or bacon rather than reheated meat and put up to three slices of cheese on each sandwich.
Checkler said he didn’t want to offend cooks at delis and bodegas across the city -- he just wants to improve the quality of one of the Big Apple’s breakfast staples.
“I just think that at some point, certain delis started making sandwiches in a less delicious way and I want to revisit the time where they were more delicious,” he said.
The fundraising campaign, launched on July 24, has already hit its $310 goal. Checkler said on the page that for additional funding, he would send his pamphlets to more restaurants in Manhattan.
He said he also plans to for similar campaigns in the city’s other four boroughs.