Want to Smell Like a Hokie?

New perfume to offer essence of Virginia Tech

Tuesday, Jun 18, 2013  |  Updated 8:31 PM EDT
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What does a hokie smell like?

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Want to smell like a hokie?

Masik Collegiate Fragrances is creating a signature smell for Virginia Tech as it has for 11 other universities.

The company says it creates fragrances that reflect each school’s unique and distinguished character.

For Tech, that translates into scents like sparkling bergamot, fresh orange blossom crisp cedarwood, black peppercorn, sage leaf,aromatic vetiver, sea moss and molten amber for the men's cologne.

For women, the scents include crisp marine air, orange valencia, kaffir lime, golden apple, succulent tamarind, jasmine petals, marigold, muguet, touch of violet leap, exotic rosewood, amber woods, skin musk and fresh cut wood.

The company said it considers school colors, mascot spirit, traditions and history, landmarks and architectural style, campus trees and flowers, mission statements, college town character, and themes in the alma mater and fight songs as inspiration.

The perfume is expected to be available starting Aug 18. It will be sold at the Virginia Tech Bookstore, Belk and through the company's website.

Masik already markets perfumes for the University of North Carolina, Penn State, Louisiana State, Florida, Tennessee, Alabama, Auburn, Georgia, Florida State and Oklahoma.

In addition to Virginia Tech, Masik expects to add Ole Miss, North Carolina State, South Carolina, Kentucky, Texas A&M and Clemson in August.

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