The Virginia Department of Agriculture and Consumer Services announced the challenge on Thursday.
Agriculture officials are asking Virginia consumers to include locally grown products in their weekly food budgets.
The Virginia Department of Agriculture and Consumer Services on Thursday announced the $10 Buy Local Challenge.
The department cites research by the Virginia Cooperative Extension that shows $1.65 billion would be added to the local economy annually if every Virginia household bought $10 worth of locally grown food and beverages a week.
Other partners in the challenge are the Virginia Farm Bureau Federation, Virginia Cooperative Extension Service, Buy Fresh Buy Local - Virginia and the Virginia Food System Council's members.