Skechers to Pay Virginia $115,000 in Settlement

Virginia and 43 other states flied lawsuits against Skechers claiming the shoe company made unfounded claims in their ads

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    Virginia will receive about $115,000 from a multistate settlement with Skechers USA Inc. over the company's shoe ads.

    The attornies general of 44 states, including Virginia, filed lawsuits claiming that the shoe company made unfounded claims in advertisements that their products would help people lose weight.

    Virginia Attorney General Ken Cuccinelli said the ads claim that Skechers’ Shape-Ups, Tone-Ups and Resistance Runner athletic shoes will also help customers strengthen their buttock, leg and stomach muscles.

    According to the settlement announced Wednesday, Skechers will pay a total of $5 million to the 44 states in the suit.

    In a federal case with the Federal Trade Commission, Skechers agreed to provide $40 million for customer refunds to settle similar charges. However, Skechers has not admitted any wrongdoing and denies all allegations.