Coca-Cola Named Official Beverage of Ocean City

Another cola war battle was fought in Ocean City, and Coke has come out on top.

Ocean City, Maryland announced Wednesday a 5-year agreement, naming Coke as the city's exclusive beverage franchise holder.

What does that mean?  At Ocean City-owned properties and events, you want find Pepsi, Royal Crown, or Mr. Pibb being served.  Just Coca-Cola.

The Ocean City government estimates the deal is worth $286,172 annually.

“The Town is looking forward to working with Coca-Cola on a coordinated marketing program to promote Ocean City as a prime mid-Atlantic destination and Coca-Cola as our official beverage partner,” said Mayor Rick Meehan.

Coca Cola will succeed Pepsi, the former exclusive beverage of Ocean City.

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