As expected, December brought dismal returns for the leading automakers. Now Hyundai is taking an aggressive step to increase consumer confidence in buying a new car.
The automaker has rolled out a new "Assurance" program, that provides a kind of insurance to customers. Under the plan, if a customer loses their job after buying a car, they can return the car to the dealership.
"There's a great deal of uncertainty right now in the economy and employment, and people are concerned about making a major purchase," Bill Cash with Fitzgerald Auto told News4.
There are conditions to the buyback offer; it is only good for the first year, and the buyer must make at least two payments. Hyundai will pay up to $7,500 to buy back the car.
"If the Hyundai program doesn't move the consumer confidence meter toward the positive mark, then we really have a lot to worry about," Brown said.