What's the best Easter chocolate? NBC News asked a 3-year-old who hasn't been allowed to eat that much candy.
For their test, consumer reporter Ben Popken and his son Milo came up with an exacting scientific metric – they would show how much they liked the candy by the width of their hands, and then tabulate the results.
The test soon broke down as Milo spread out his arms their fullest, "this much!" width for every brand they tried.
But they carried on, eventually putting together a taste test score sheet that includes the arm-width metric and factors in giggles.