Top 'Hamilton' Premium Ticket Pushed to Record $849 | NBC4 Washington

Top 'Hamilton' Premium Ticket Pushed to Record $849

Under a plan that goes into effect in January, 200 seats at the Broadway box office will sell for $849

    processing...

    NEWSLETTERS

    Charles Sykes/Invision/AP
    Leslie Odom Jr., from left, Phillipa Soo, Lin-Manuel Miranda and Christopher Jackson appear at the curtain call following the opening night performance of "Hamilton" on Aug. 6, 2015, in New York.

    Be prepared to fork over a lot more Hamiltons to see the Broadway smash "Hamilton." Producers have pushed the top premium seat price up to a record $849. 

    The previous high for premium ticket prices was $477 for the best seats at "The Book of Mormon." ''Hamilton" will easily shatter than mark, an attempt to cut scalpers out of the resale business. 

    Melania Trump Appears to Slap Away Husband's Hand

    [NATL] Melania Trump Appears to Slap Away Husband's Hand

    Melania Trump appeared to slap away her husband's outstretched hand during events staged to welcome President Donald Trump to Israel. The Trumps were welcomed on the tarmac at Ben-Gurion International Airport in Tel Aviv at the start of a two-day visit.

    (Published Monday, May 22, 2017)

    But lead producer Jeffrey Sellers has also opened access for people unable to spend hundreds by increasing the number of last-minute digital lottery seats for $10 — or a Hamilton — from 21 to 46 people. 

    "It's not a token amount. Forty-six tickets a night is a lot of tickets," said Seller on Thursday. "On an annual basis, 19,000 people will receive an opportunity to see 'Hamilton' in the first two rows for $10." 

    Lin-Manuel Miranda's hip-hop-flavored biography about the first U.S. treasury secretary is the hardest ticket to get on Broadway, making close to $2 million a week. A thriving black market for tickets has sprung up to feed demand. 

    "We know that scalpers have been buying our tickets — often in illegal ways — and reselling them for four or five or six times their face value. And we know that all of those dollars are going to those usurious brokers and they're not going to the very people that create the play, perform the play or work on the play every single day," said Sellers. 

    WATCH: Pippa Middleton Post-Wedding Kiss

    [NATL] WATCH: Pippa Middleton Post-Wedding Kiss

    Pippa Middleton and James Matthews kiss after their wedding at St Mark's Church in Englefield, England, on Saturday, May 20, 2017. Middleton, the sister of Kate, Duchess of Cambridge, married hedge fund manager James Matthews in a ceremony Saturday. Her niece and nephew, Prince George and Princess Charlotte, were in the wedding party, along with sister Kate and princes Harry and William.

    (Published Saturday, May 20, 2017)

    Sellers said his team settled on $849 to "take the air out of those very brokers who are using our tickets to make a killing" and put that money back in the show, "which is where it belongs and which is where it is deserved." 

    According to the plan, a total of 200 seats will sell for $849 at the Broadway box office, while 1,075 will be listed between $179 and $199 — up from the current $139-$177 range. The plan goes into effect in late January. 

    "Hamilton" has burst through the Broadway bubble like few shows in history. It has been praised by politicians and rap stars, influenced the debate over the nation's currency and the show has become a cultural phenomenon. 

    Sellers said he will put the new pricing strategy into effect when the show opens a production in Chicago in September. Versions of "Hamilton" are also gearing up for a national tour and a spot in London. 

    In addition to the lottery, which currently represents $4 million in lost revenue, the show also offers $10 tickets for 20,000 school children a year, meaning almost 40,000 people are seeing the show every year for $10. 

    "Accessibility is deeply important to me. It's deeply important to Lin and to our entire team. It always has been. I know what it's like to not be able to afford a full-price theater ticket," said Sellers, who created a $20 ticket for "Rent" in 1996.