Tim Cook kicked off Apple's product event Wednesday with some "Carpool Karaoke."
The Apple CEO joined James Corden in a recorded video to belt out a New Republic song.
Later Pharrell Williams joined the pair and all donned neon shades for a version of "Sweet Home Alabama."
Corden also did a bit with Siri, asking what the Apple voice assistant thought about Cook.
"He's wonderful but scheduling his appointments is crazy," Siri said.
After "exiting" the car, Cook told throngs of reporters in San Francisco that new episodes of "Carpool Karaoke" will appear on Apple Music next year.