What do this week’s 10 hottest advertising markets (from May 28 to June 4) in the presidential contest tell us?
The race is still being fought on GOP turf -- all states that George W. Bush carried in 2004 (and three that John Kerry never contested). Six of the top 10 advertising markets are in North Carolina and Virginia, according to NBC/SMG Delta. (Still don’t think that North Carolina is a true battleground?)
The other four markets are in Colorado, Ohio, and Iowa.
The New York Times confirms that Team Romney has placed “a priority on winning Florida, North Carolina, Ohio and Virginia,” plus one more.
Come October, if the major battlegrounds are only those first four states, then that will be very good news for Team Obama. But if you start seeing Pennsylvania or Michigan added to this list, then you know the worm has turned.
Here are the top 10 advertising markets (in advertising points):
- Norfolk-Portsmouth (Obama/1500, Romney/1400, Crossroads/730, Priorities/450)
- Roanoke-Lynchburg (Obama/1500, Romney/1500, Crossroads/750)
- Greensboro-High Point (Romney/1400, Obama/1100, Crossroads/780)
- Columbus, Ohio (Romney/1400, Obama/1000, Crossroads/525, Priorities/365)
- Raleigh-Durham (Obama/1200, Romney/1100, Crossroads/840)
- Richmond-Petersburg (Obama/1100, Romney/1100, Crossroads/340, Priorities/315)
- Cedar Rapids (Obama/1300, Romney/1100, Crossroads/340)
- Charlotte (Romney/1200, Obama/1000, Crossroads/515)
- Cincinnati (Romney/1200, Obama/1000, Crossroads/460)
- Colorado Springs (Obama/1400, Crossroads/630, Priorities/420)
Where Everyone Is Advertising
Here’s also a snapshot of where everyone is advertising this week:
- Obama ($7.3 million): CO, FL, IA, NC, NH, NV, OH, PA, VA,
- Romney ($2 million): IA, NC, OH, VA
- Crossroads ($5 million): CO, FL, IA, MI, NC, NH, NV, OH, PA, VA
- Priorities ($1.1 million): CO, FL, OH, PA, VA
Chuck Todd is NBC News' Political Director and host of "The Daily Rundown," which can be seen at 9 a.m. weekdays on MSNBC. Read the national edition of First Read featuring Chuck, Mark Murray and Domenico Montanaro on msnbc.com.