The movement against the Washington Redskins' nickname has gathered considerable momentum recently. Apparently, that fervent opposition has impacted merchandise sales.
According to a CNN Money report citing SportsSourceOne, the sales of Redskins items plunged 35 percent last quarter despite overall NFL sales rising three percent.
"People are having a second thoughts about wearing a T-shirt with the logo or name that it has now been called racist," Matt Powell, senior analyst for SportsSourceOne, told CNN Money.
"If I'm a retailer and I'm nervous about this logo, I'm taking a more cautious approach."
A Redskins spokesman chalked up the decrease in sales to the team's lousy 3-13 record last season, which is a reasonable point. To that end, the only team that suffered a bigger drop was the Baltimore Ravens, who failed to defend their 2012 Super Bowl championship by missing the playoffs in 2013.
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