An Anti-Redskins advertisement paid for by a California tribe will air Tuesday during halftime of the NBA Finals between the Miami Heat and San Antonio Spurs.
The 60-second advertisement, which originally surfaced online in time for the Super Bowl earlier this year, will be seen in seven major markets: Washington, Chicago, Dallas, Los Angeles, New York, Sacramento and San Francisco.
It ran in Miami during Game 2 on Sunday. That game drew 15 million viewers, according to Neilsen ratings.
The Yocha Dehe Wintun Nation told The Washington Post that this advertisement was a "significant investment."
“We applaud the Yocha Dehe Wintun Nation for having the vision and commitment to ensure that the American public receives the message loud and clear that Native Americans strongly oppose the use of this disparaging slur,” NCAI Executive Director Jackie Pata and Oneida Indian Nation Representative Ray Halbritter said in a joint statement. “By airing this ad during the NBA Championships, this message for change will be brought into the living rooms of millions of American all across the country.”
Follow Adam on Twitter @AdamVingan and e-mail your story ideas to adamvingan (at) gmail.com.