On Friday, 7-Eleven, Inc. announced its new and aggressive approach against illegal underage sales of age-restricted products.
The company plans to launch a new technology in each of its 7-Eleven stores in the District that will scan the 2-D code of the back of customer’s driver licenses or identification cards.
The scan will verify the birth date stored on the card but will not store any other information about the customer.
“Illegal sales of age-restricted items to minors are a serious concern for the Washington DC area,” said Keith Jones, 7-Eleven’s senior director of government affairs. “Over the last 15 years laws have been enacted and enforced to restrict the sale of alcohol, tobacco and potential inhalants to minors. Although making an illegal under-age purchase is harder than ever, there is still work to be done and preventative measures to be taken.”
7-Eleven began it's fight against illegal, underage purchases in 1984 with its "Come of Age" training and awareness program that specifically targeted illegal sale of alcohol to minors, after-hours sales, sales made on behalf of a minor and consuming alcohol on store premises.
In 1994, they expanded the program to include all age-restricted products: tobacco, lottery tickets and potential inhalants.
“7-Eleven considers this a small price to pay to combat the serious nature of illegal under-age sales,” said Jones. “Penalties for such offenses are steep with an ultimate result of a possible loss of alcohol license.”